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We Are the brand that will take luxury brazilianness beyond border, through our cosmetics.

Carolina Ferrazoli
CEO & Founder

Ana Ferrazoli

CMO & Partner

Our history

1992
Genuinely Brazilian, Phyto Ativo formulations were first created in the laboratories of an university in a small city from São Paulo state.
1992
1994
As soon as she finished her graduation, Carolina founded Phyto Ativo in a small room, of 15sqm, and started her specialization to become an expert on professional cosmetics.
1994
2005
Phyto Ativo quickly conquered the local market and went after the expansion, marking its presence for the first time at Beauty Fair and Hair Brasil.
2005
2011
Not much time passed and it was necessary to start the construction of the industrial complex, where is Phyto Ativo base nowadays, with more than 2.000sqm of built area.
2011
2019
With enough demand to expand the market, in 2018 Phyto Ativo started international investments, and in 2019 it completed its first exportation, which started a new era for the company.
2019

2023

AVAILABLE

0 +

COUNTRIES

Phyto Ativo was born in the university’s laboratory, by the biochemistry pharmacist Carolina Ferrazoli. Today it is a dynamic and visionary cosmetics company, which grows consistently in Brazil and abroad.

Mission

We are completely passionate about transforming natural ingredients, science and biotechnology, into innovative cosmetics, really efficient, allied to healthy hair care beauty. This is how we develop formulas to the dreamed perfect hair! We breathe beauty, combined with nature and science.

Vision

We are the brand that will take the luxurious Brazilianness beyond borders, through professional cosmetics, developed with natural ingredients, science and biotechnology.
We will put on the hands of extremely careful beauty professionals, innovative cosmetics and real transformations, which bring the dreamed healthy hair.

Values

Trust is our most valuable asset. We are transparent, true, creative and committed. Solid and valuable trust from our customers, employees and suppliers. Transparency and truth in all our communication.
Creativity and commitment, to do more, different and better every day.

Mission

We are completely passionate about transforming natural ingredients, science and biotechnology, into innovative cosmetics, really efficient, allied to healthy hair care beauty. This is how we develop formulas to the dreamed perfect hair! We breathe beauty, combined with nature and science.

Vision

We are the brand that will take the luxurious Brazilianness beyond borders, through professional cosmetics, developed with natural ingredients, science and biotechnology.
We will put on the hands of extremely careful beauty professionals, innovative cosmetics and real transformations, which bring the dreamed healthy hair.

Values

Trust is our most valuable asset. We are transparent, true, creative and committed. Solid and valuable trust from our customers, employees and suppliers. Transparency and truth in all our communication.
Creativity and commitment, to do more, different and better every day.

DIFFERENTIAL
& INNOVATION

The real hydration

The first global brand to bring Hyaluronic Acid into hair care formulation, in 2011 with the
launch of Hair Vaccine Aqua Boost.

Hair

Microbiota

Skinification

Pioneer in hair therapy, in 2018 we launched the concept of Hair Microbiota for the treatment of scalp diseases.
In 2018 we reinforced our goals and values. It was the milestone of changes that reverberate today and in Phyto Ativo’s future. We reaffirm that: all our launches must be vegan, cruelty-free and with recycled packaging, or 100% biodegradable; in partnership with our suppliers, we develop innovations that provide a healthier and safer world for all.

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